BY MAISIE ADAMS
FEB 17, 2024
2023 was dominated by the clean girl aesthetic. Slick back buns, ‘no makeup’ makeup, a year focused on building the perfect skincare routine. Though we are only two month's in, this year's trends are anything but minimal, 2024 is the return of bright colours, dramatic prints and a throwback to some classic styles of the noughties. Here are some of our predictions and hopes for 2024’s fashion culture.
Red, Red, Red
Move over barbie pink, it is the year of red. In the first major red carpet of the year, The 2024 Golden Globes, the carpet was filled with gorgeous vibrant red looks. Florence Pugh, Ayo Edebiri and Barry Keoghan were among many who dazzled in this bold colour and we hope it's not the last we will see of it. Whether it is statement pieces such as scarves, bags, tights or full monochromatic outfits, we predict red to be at the core of fashion this year. For a quality red statement bag take a look at Fox Roamer, a small business who have sustainable design at its core.
Courtesy of Fox Roamer
A Return to Girlhood
With the release of Barbie and the world tours of Taylor Swift and Beyonce, it's no wonder girls everywhere felt a calling to their childhood femininity. The end of 2023 we saw feminine accents dominate cultural style, in bows, lace, baby pink and the obsession with ‘coquette-core’. The bow craze is continuing into 2024, we’re seeing it not only in hairstyles but in jewellery, homeware and even tied around cans of diet coke. So head to your local craft shop and stock up on your favourite colour of ribbon.
A skinny jean comeback
Old trends always come back into fashion and it seems as though it is time for the return of skinny jeans. Has the era of baggy pants come to an end? We certainly hope not! Though we cannot get behind the skinny jean comeback there are a few alternatives that we can agree to. Instead of commiting to the uncomfortable nature of skinny jeans, we opt for a sophisticated slim pant. Whether you keep it casual or choose to dress it up, the slim trousers styled by the likes of Matilda Djerf and Kendall Jenner are perfect for any occasion.
Mob Wives
If you're tired of the quiet luxury styles sweeping socials then maybe it is time to become a mob boss wife. The ‘loud luxury’ aesthetic is all about animal prints, black leather and everything maximalist. Influencer Mikayla Toninato was one of the first to tie together some micro trends (big gold jewellery, messy updos and leopard print) to create the loud and glamorous looks taking over the internet. Style icons such as Kylie Jenner and Bella Hadid seem to be joining in on the trend having recently been spotted rocking big fur jackets with sleek sunglasses. Inspired by iconic 90’s supermodels, these looks tie together some emerging 2024 microtrends - chunky gold jewellery, animal prints, and messy updos - to create a chaotic yet glamorous look fitting for every girlboss out there.
Courtesy of Instagram
Metallic
The show stopping accessories dont stop with animal print, metallic accessories have been making their way into the winter fashion. If the wintry gloom is bringing you down it is nothing a little sparkle can't fix. Whether it is sequined skirts and tops, metallic mary jane’s, or bold silver eye looks, we hope to see metallics feature on everyones going out looks. In terms of jewellery, gone are the days where we had to pick just one, the mismatching of silver and gold is taking over, and of course we cannot let go of the chunky trends just yet. Rings, bracelets, earring - all we have to say is the chunkier the better!
Bold eyes
As we mentioned briefly, bold eyes are the focus for this year and what better way to make your eyes pop than coloured mascara. The release of Saltburn transported us back to the late noughties and with it the love of ‘indie sleeze’, Venetia’s messy makeup looks were far from the clean girl we saw last year but we love it nonetheless. This is the year to get experimenting with bold metallic eyes and blue or brown mascaras to add a subtle pop of colour to your looks.
These are just a few of the styles we hope to see in the upcoming year. It is sure to be a colourful fashion year with no detail overlooked. Bold beauty will take over every corner of the cultural styles and we are excited to see what else this year will bring.
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