BY GEORGIA OLLEY
MARCH 20, 2023
In a world where fast fashion is as easy as clicking a button and your new purchase arriving on your doorstep within 24 hours, it’s important to not be blinded by this seemingly blissful convenience, and pursue a more sustainable, ethical consumption of fashion instead.
At looch, we are always eager to help you get the best out of slow fashion. So, we have accumulated the following list of top tips to help you find some totally trendy treasures.
1. Understand your options
To embrace slow fashion, it's essential to explore and understand the various options available to you. From online marketplaces like Depop and Vinted to physical stores such as pop-up and charity shops, the possibilities for finding sustainable and ethical fashion are limitless. Don't overlook the potential or your grandparent’s wardrobe as this can be a great source of unique and timeless fashion. Keep an open mind and stay curious, and you'll be amazed at the hidden gems you can discover in unexpected places.
2. Give yourself time
As long as you understand that patience is a virtue, those specific items that you have been yearning for will be somewhere waiting for you to stumble upon them. Browsing charity shops takes time and rushing will lower your rate of reward. Instead, consider making it a fun outing with friends, dedicating a day to hunt for treasures. Remember, slow and steady wins the race, and by taking the time to search thoroughly, you'll increase the likelihood of discovering unique and sustainable fashion pieces that truly speak to you.
3. Filter your way to success
Filtering can be incredibly powerful too and especially when it comes to online second-hand shopping. By size, by colour, by brand, narrowing your search will ensure you don’t find yourself lost in the world of vintage and instead pave your way to that perfect piece missing from your wardrobe.
4. Shop out of season
The best time to fill the gaps in your winter wardrobe is during the spring and summer months. Your perfect winter coat will probably make its way into charity shops, and onto online marketplaces when you are gallivanting in your bikinis and sandals. Out of season shopping not only gets you ahead of the game, but this technique may also save you a few pennies.
5. Sizing isn’t the be all and end all
When it comes to vintage clothing, the size on the label isn't always an accurate indicator of fit. Don't be discouraged by a garment that seems too big, as it can often be easily tailored to fit your body. Taking the time to customise a piece can be a fun and rewarding experience and can even inspire you to learn new skills like sewing. Don't be afraid to enlist the help of a friend or family member who has experience with alterations, as they can offer valuable guidance and support in making your vintage finds - unique and personalised. Remember, sizing isn't everything - the beauty of vintage clothing lies in its character and history, so embrace the imperfections and make them work for you!
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